Our story

Started on one bench.
Still fits on one bench.

NM Jewels began in 2014 with a single workstation and a simple belief: jewellery doesn't have to be genuine gold to be genuinely well made. Twelve years and a lot of hard work later, that's still the whole philosophy.

Where it started

Built on hard work, not shortcuts.

NM Jewels started small — long nights, a lot of trial and error, and a refusal to let "it's just fashion jewellery" be an excuse for cutting corners. The goal was simple: pieces that looked and felt as good as fine jewellery, without the price tag or the guesswork of mined gold and gemstones.

That meant testing plating until it stopped fading, sourcing stones that actually caught the light, and rejecting anything that wouldn't hold up to daily wear. What began as one person's stubbornness has grown into a small team who still hold every piece to that same standard.

What we won't compromise on.

Three things that shape every decision, from sourcing to packaging.

Quality over shortcuts

Multi-layer plating and hand-set stones on every piece — never the thin wash that fades in a season.

Tested, not just pretty

Nickel-free and hypoallergenic by default, checked against daily wear before anything ships.

Built to be repaired

Every clasp and prong is designed to be re-tightened, re-plated, or re-set — not thrown away when it loosens.

Twelve years, in brief.

2014

One bench, a lot of hard work

NM Jewels starts as a single workstation, testing platings and settings late into the night.

2017

First collection: The Signet Edit

NM Jewels' first ready-to-wear run — 40 hand-numbered signet rings, sold out in nine days.

2020

Upgraded to premium plating

NM Jewels moves to a thicker, longer-lasting gold plating process across every piece, raising the bar on durability.

2023

Second bench, same standard

NM Jewels grows to a three-person atelier — still every piece checked by hand before it ships.

Today

Every category, one atelier

Rings, earrings, chokers, chains, bracelets, cuffs and anklets — every piece still made to order, and still checked by hand before it ships.